nakaoka / roberts, a new york based interior design and retail imaging firm, creates distinctive signature environments for leading fashion and retail brands. founded in 2003 by christine nakaoka and norman roberts, n / r is renowned for its creative solutions to today's store design challenges.

at the core of a retail business is its brand identity. n / r believes the essence of a brand must be experienced in its retail environment, in doing so a brand differentiates itself from its competitors, inspires customer loyalty and increases sales.

innovative and creative solutions require a hands on approach. whether master planning a department store in japan or designing a 25' steuben glass sculpture for a jewelry store in boston, the partners involve themselves in every creative aspect from master planning, interior and fixture design to visual presentation.

at n / r we pride ourselves not only on our versatility but also on the comprehensiveness of our vision. our "signature style" is about creating unique environments that fit each of the brands that we work with.



purplestudio is their product design lab, where designs are developed for production. products currently include decorative lighting and mirrors, shelving systems and other home accessories